Writing Workshop Sessions

writing track collage

Writing is our craft. It’s what we do. We have gathered talented wordsmiths to help you guide your focus and create amazing things. Read on.


12:00 – 1:00 pm Shelly Kramer: Writing for the Web:  What, Why and How to Kick Butt at It

Content marketing is the number one strategic marketing focus for brands and agencies. In this session, you’ll learn what it is and why it’s critical.  It isn’t as easy as writing a blog post. Learn how to write for the web (which is different than writing for your blog) and understand the importance of developing distribution channels for your content.  Become a writer/blogger who understands and deliver results. Learn how to track the results of your work and report it effectively to your clients and keep them coming back for more. Mastering these points and much more will allow you to not only continue doing what you love, but also be compensated in a way that you deserve.

2:30 pm – 3:30 pm Annie Downs: Write Now:  How to Write Wisely Through All Seasons

There is profound power in writing, speaking, blogging, and sharing right where you are. But there is also a huge need for wisdom and care when writing about the season you are currently living. How can we learn to write well in our season so that it brings hope to others without causing unnecessary hurt to those around us or revealing too much of our own life? You can be the impactful writer you want to be while also having boundaries, learn how in this session.

4:15 – 5:15 pm Megan Jordan: Uninterrupted Thought: Power of Focus

It’s time to protect your writing process. Your thoughts are your raw materials, under a constant barrage of distractions. Twitter! Facebook! Instagram! For the love of all that is glittery, Pinterest!
Imagine what you would create if you secured uninterrupted thought. Learn to build rewarding boundaries and immersive work habits in an entertaining workshop designed for writers in today’s social media landscape. Examine the work habits and fascinating writing spaces of top writers (peek into their offices!) as we develop your own plan for protecting your writing process.


11:30 am – 12:30 pm Jeff Goins: When Good Writing Isn’t Good Enough

In this age of instant connection when anyone can build a platform, doing great work is now a choice, not a requirement. Attracting an audience has never been easier and has never required less skill. With social media and self-publishing, we have the opportunity to create content that gets praised without it being better than mediocre.
In this workshop, author Jeff Goins talks about why we need to pursue the unprofitable work of making our writing better. Not because anyone will thank us. Or because it will earn us an extra dollar or accolade. But because the work is worth it.

2:00 pm – 3:00 pm Bianca Juarez Olthoff: Plot, Conflict, Resolution: The Elements To Your Story

Every story has characters, conflicts, and resolution. Through the pages of novels, biographies, and screenplays we cling to stories that inspire, motivate and convict, while sometimes forgetting the best story we can tell is our own. As Maya Angelou has said, “There is no greater agony than bearing the untold story inside you.”
In this session we will discuss the narrative elements you’re writing with your own life… the good, the bad, and the ugly. By discovering key moments in your story, you’ll be empowered to create context for purpose, goals, and impact for living, leading, and loving those you create for.