Sessions
Friday, February 5th
Session One
You Should Know Better: A Blogger’s Guide to Legal, Accounting and FTC Guidelines (Full Conference Session)
Your blogging may have started as a hobby but has developed into a business. Now is not the time to bury your head in the sand and plead ignorance. This session will bring together experts to educate BlissDom attendees about the key things all bloggers should know regarding current legal and accounting issues as well as the most up-to-date matters surrounding the newly imposed FTC guidelines.
Session Two
Connecting with Your Community of Readers (Writing Track)
What makes some blogs meccas for loyal fans? Your readership grows when you engage your readers. Enrich your understanding of cultivating an audience and giving back to your readers in the ways that are natural for you and that matter to them.
Personal Branding- Defining “You” Online (Business Track)
Your blog and social media presences are a digital representation of you, so make sure you are putting your best foot (or most gorgeous shoe) forward whenever you are leaving a social media footprint. Focus on building a stellar personal brand for yourself, your blog and your career and how to most successfully promote yourself with social media.
Session Three
Striking A Balance: Peaceful co-existence between your online and offline life. (Writing Track)
The infinite possibilities available to creative women online gives us grand disappointments and crazy conflicts along with wild success. Just when you think you’ve figured out a balance that works for you day-to-day and long term, it seems like more opportunities appear to push you off balance again! Strategize how to make decisions to optimize the good and achieve your goals while also protecting your time, your home life, your health and your sanity.
Community Chest: Learning from Community Powerhouse Sites (Business Track)
Organized communities work hard to establish environments to attract and retain members, offering diverse content, tools, networking opportunities and other benefits. How can you contribute to creating the communities you want to see online, and how can you tap into their resources to help you, your business and your blog? Our sensationally successful panel will share their top tips and insider knowledge with you.
Saturday, February 6th
Session One
Blogging With The Stars: Snapshots of Four Successful Blogs (Writing Track)
One of the most exciting things about online publishing is that your success–however you define it–is limitless. Holly Buchanan walks us through what four tremendously successful bloggers have done to get to where they are today. These bloggers are writers who have generously shared their hows, whys and what-to-do-nexts from the current stage of their brilliant blogs.
Leveraging Your Blog and Social Media to Build Your Business (Business Track)
Creating a blog and other social media tools can be the foundation for promoting a business of any type, or it can open new doors for increased sales, influence and buzz. Our panelists are outstanding examples of how blogging and social media can leverage key relationships, draw viral attention and forge personal connections with your customers.
Session Two
Getting Published: The Real Deal (Writing Track)
If publishing online makes you want a book deal to publish offline too, we have experts who can tell you how the publishing world really works. Whether you are interested in publishing fiction or non-fiction, delve into information about getting an agent, getting published and promoting your book in today’s publishing climate.
Evolving as a Professional Blogger — The Evolution From Earned Media to Paid Media (Business Track)
Travel the path to becoming a top-notch professional step-by-step by learning how to promote yourself, how to develop your brand and how to demonstrate what you can do for companies. Learn how newer blogs can start offering earned media in order to eventually gain paid opportunities, how to professionalize your interactions, and insider tips on how to rise to the top by making strategic promotional choices. Our panel includes the most powerful pros working in blogging, public relations and marketing today!
Session Three
Content is Queen — Communicating Your Brilliance through High Quality Writing (Writing Track)
Everything you build online depends on the quality of your creative work. Your writing needs to express your best self, be engaging and be distinctive. Consistently superior content is what makes some blogs magnetic and magical–while others miss the mark. This session will discuss ways to focus on your content, topics, approach, language and the other details of high quality blogging.
Niche Blogging– Experts Talk About Blogging Your Passions and Expertise (Business Track)
Focusing on one topic in a defined niche is an art and an exciting blogging model. We’ve gathered leaders from various niches to share their successful experiences to help you define your focus, monetize or increase readership for a niche topic, or have a niche section within your personal blog.
Session Four
Memoir Writing – The Power and Mystery of Telling Our Stories (Writing Track)
What draws some of us to bare our hearts and live our lives outloud through writing? Sharing is a fine art, and helps us to clarify our thoughts, receive feedback (often hard!) and encouragement to grow, and lets us find support and validation. How do we balance the benefits with the risks of oversharing or affecting our family in ways they didn’t invite? How do we tell our stories in the best possible ways?
The Wizard of Ads- Pulling Back the Curtain on Online Advertising (Business Track)
If Dorothy were blogging today she might say “There’s no place like above the fold!” Whether you have ads or not, this session will help you understand how this monetization model works, what ad networks do, how stats and metrics are tracked, how to figure out what to charge, the evolution of effective integrated campaigns, and ideas for making decisions about your blog real estate.
Keynote Address and Closing Comments
Women, Technology and Social Community: Connecting with Heart
Join us for BlissDom’s closing keynote presentation where real women – real industry mavens– bring home how technologies like blogs, forums, and social media are giving women an unprecedented voice to share their stories, inspire their communities, and create real change in the world. Hear first-hand how one blogger’s community rallied the hearts of millions around the globe. And to help tie things up in celebration, we’ll tie one on with a very special guest whose community efforts in his hometown of New Orleans helped Katrina victims keep the spirit of their community alive. Help us welcome an accomplished performer, a dedicated philanthropist and a consummate family man, the one-and-only Harry Connick Jr.!
Comments on this entry are closed.