Agenda
| Thursday, Feb. 4, 2010 | |||
| 4:00pm – 7:00pm | Conference Registration Open | ||
| 7:00pm – 9:00pm | Kick Off Cocktail Party | ||
| Friday, Feb. 5, 2010 | |||
| 8:00am – 7:00pm | Conference Registration Open | ||
| 8:30am – 9:30am |
BREAKFAST
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| 9:30am – 10:30am | Opening Remarks and Attendee Meet & Greet | ||
| 9:30am – 10:30am | Opening Keynote – ReDiscovering Play: Bringing Fun and Passion to Your Word…and Life Speaker: Kevin Caroll @kckatalyst |
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| 11:30am – 1:00pm
Full Session |
You Should Know Better: A Blogger’s Guide to Legal, Accounting and FTC Guidelines | ||
| Your blogging may have started as a hobby but has developed into a business. Now is not the time to bury your head in the sand and plead ignorance. This session will bring together experts to educate BlissDom attendees about the key things all bloggers should know regarding current legal and accounting issues as well as the most up-to-date matters surrounding the newly imposed FTC guidelines. | |||
| Speakers: Susan Getgood (Marketing Roadmaps). Liza Barry-Kessler (Privacy Counsel LLC), Kristen Berman (Intuit)
Session Sponsored By: |
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| 1:00pm – 2:00pm |
LUNCH
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| 2:00pm – 3:00pm | Expo Hall & Round Table Discussion Groups | ||
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Writing Track
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Business Track
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| 3:00pm – 4:00pm
Session Breakout 1 |
Connecting with Your Community of Readers | Personal Branding- Defining “You” Online | |
| What makes some blogs meccas for loyal fans? Your readership grows when you engage your readers. Enrich your understanding of cultivating an audience and giving back to your readers in the ways that are natural for you and that matter to them. | Your blog and social media presences are a digital representation of you, so make sure you are putting your best foot (or most gorgeous shoe) forward whenever you are leaving a social media footprint. Focus on building a stellar personal brand for yourself, your blog and your career and how to most successfully promote yourself with social media. | ||
| Speakers: Amy Allen Clark (MomAdvice) , Stephanie Precourt (Adventures in Babywearing), Mindy Roberts (The Mommy Blog), Laurie Turk (Tip Junkie) BlissDom Presentation 2010_Hand Out | Speakers: Shelly Kramer (V3 Integrated Marketing), Liz Strauss (Successful Blog), Allison Worthington (Allison Worthington Media) | ||
| 4:00pm – 4:30pm |
BREAK
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| 4:30pm – 5:30pm
Session Breakout 2 |
Striking A Balance: Peaceful Co-existence Between Your Online and Offline Life. | Community Chest: Learning from Community Powerhouse Sites
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| The infinite possibilities available to creative women online gives us grand disappointments and crazy conflicts along with wild success. Just when you think you’ve figured out a balance that works for you day-to-day and long term, it seems like more opportunities appear to push you off balance again! Strategize how to make decisions to optimize the good and achieve your goals while also protecting your time, your home life, your health and your sanity. | Focusing on one topic in a defined niche is an art and an exciting blogging model. We’ve gathered leaders from various niches to share their successful experiences to help you define your focus, monetize or increase readership for a niche topic, or have a niche section within your personal blog. | ||
| Speakers: Christine Koh (Boston Mamas), Deb Rox (Deb on the Rocks), Megan Jordan (Velveteenmind.com), Arianne Segermann (To Think is to Create), Carmen Stacier (Mom to the Screaming Masses) | Speakers:Janice Croze – (5 Minutes For Mom),Holly Hamann (Blog Frog), Debba Haupert – (Girlfriendology), Rachael Herscher (Today’s Mama), Jennifer James – (Mom Bloggers Club), Erin (Manic Mommies) | ||
| 7:00pm – 9:00pm |
COCKTAIL PARTY – With Special Guest Harry Connick Jr.
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| Saturday, Feb. 6, 2010 | |||
| 7:15am – 8:15am |
BlissDom Morning WalkGet your day started right while you join in on a fun morning walk on the beautiful grounds inside of the Opryland Hotel property. Optional walk sponsored by Weight Watchers. |
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| 8:00am – 12:00pm | Conference Registration Open | ||
| 9:00am – 10:00am |
BREAKFAST
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Writing Track
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Business Track
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| 10:00am – 11:00am
Session Breakout 1 |
Blogging With The Stars: Snapshots of Four Successful Blogs
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Leveraging Social Media to Build Your Business
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| One of the most exciting things about online publishing is that your success–however you define it–is limitless. Holly Buchanan walks us through what four tremendously successful bloggers have done to get to where they are today. These bloggers are writers who have generously shared their hows, whys and what-to-do-nexts from the current stage of their brilliant blogs. | Creating a blog and other social media tools can be the foundation for promoting a business of any type, or it can open new doors for increased sales, influence and buzz. Our panelist are outstanding examples of how blogging and social media can leverage key relationships, draw viral attention and forge personal connections with your customers. | ||
| Speakers: Holly Buchanan (Marketing to Women Online), Dana Loesch (Mamalogues),Melissa Michaels (Inspired Room), Michelle Mitchell (Scribbit), Tsh Oxenreider (Simple Mom), | Speakers: Julie Cole (Mabel’s Labels), Kim Christopherson- (You Can Make This), Lisa Leonard (Lisa Leonard Designs), Amy Turn Sharp – (Little Alouette), Kimba (A Soft Place To Land), Kris Thurgood (SWAK Embroidery), | ||
| 11:00am – 11:30am |
BREAK
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| 11:30am – 12:30pm
Session Breakout 2 |
Getting Published: The Real Deal
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Evolving into a Professional Blogger — Paths to Success.
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| If publishing online makes you want a book deal to publish offline too, we have experts who can tell you how the publishing world really works. Whether you are interested in publishing fiction or non-fiction, delve into information about getting an agent, getting published and promoting your book in today’s publishing climate. | Travel the path to becoming a top-notch professional step-by-step by learning how to promote yourself, how to develop your brand and how to demonstrate what you can do for companies. Learn how new blogs can start offering earned media in order to eventually gain paid opportunities, how to professionalize your interactions, and insider tips on how to rise to the top by making strategic promotional choices. Our panel includes thought leaders and powerful pros working in blogging, consulting, public relations and marketing. | ||
| Speakers: Erin Chase (5$ Dinners), Alicia Ybarbo (TodaysMoms), Tsh Oxenrider (Simple Mom), Kristen Welch (We are THAT family) | Speakers:
Barbara Jones (One2One Network), Audrey McClelland (Mom Generations), Kim Moldofsky (Hormone-colored Days), Stephanie Smirnov (DeVries Public Relations), Nancy Smith (Linkedin), Allison Worthington (Allison Worthington Media) |
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| 12:30pm – 2:30pm |
LUNCH
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| 2:00pm – 3:00pm
Session Breakout 3 |
Content is Queen – Communicating Your Brilliance through High Quality Writing
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Niche Blogging- Experts Talk About Blogging Your Passions and Expertise
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| Everything you build online depends on the quality of your creative work. Your writing needs to express your best self, be engaging and be distinctive. Consistently superior content is what makes some blogs magnetic and magical–while others miss the mark. This session will discuss ways to focus on your content, topics, approach, language and the other details of high quality blogging. | Focusing on one topic in a defined niche is an art and an exciting blogging model. We’ve gathered leaders from various niches to share their successful experiences to help you define your focus, monetize or increase readership for a niche topic, or have a niche section within your personal blog. | ||
| Speakers: Emily Freeman (Chatting at the sky), Amber Haines (The Run Amuck), Isabel Kallman (Alpha Mom), Deb Rox (Deb on the Rocks) | Speakers:
Audrey McClelland (Mom Generations),Rachel Matthews- (A Southern Fairytale), Sommer Poquette (Green and Clean Mom), Jennifer Schmidt (Balancing Beauty and Bedlam), Nester Smith(The Nesting Place), Heather Solos (Home Ec 101), , |
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| 3:00pm – 3:30pm |
BREAK
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| 3:30pm – 4:30pm
Session Breakout 4 |
Memoir Writing – The Power and Mystery of Telling Our Stories
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The Wizard of Ads- Pulling Back the Curtain on Online Advertising
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| What draws some of us to bare our hearts and live our lives outloud through writing? Sharing is a fine art, and helps us to clarify our thoughts, receive feedback (often hard!) and encouragement to grow, and lets us find support and validation. How do we balance the benefits with the risks of oversharing or affecting our family in ways they didn’t invite? How do we tell our stories in the best possible ways? | If Dorothy were blogging today she might say “There’s no place like above the fold!” Whether you have ads or not, this session will help you understand how this monetization model works, what ad networks do, how stats and metrics are tracked, how to figure out what to charge, the evolution of effective integrated campaigns, and ideas for making decisions about your blog real estate. | ||
| Speakers:
Catherine Connors (Her Bad Mother), Megan Jordan (Velveteen Mind), Tanis Miller (Redneck Mommy), Michelle Mitchell (Scribbit) |
Speakers: Mary Anne Beasley (Glam Media), Paula Bruno (One2One)Melanie Sheridan (Mel, A Dramatic Mommy),Michelle Lamar (Gloss INC), Tsh Oxenrider (Simple Mom) | ||
| 4:30pm – 5:15pm |
BREAK
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| 5:15pm – 6:15pm | Final Keynote and Closing
Women, Technology and Community: Connecting with Heart Online communities are shifting from large destination sites back to niche communities that give members more intimacy, meaningful connections, and the focused compassion needed to create significant change in the world. Real women – real industry experts – share how new technologies like blogs, forums and social media are giving women an unprecedented voice to share their stories, rally their communities and deepen their global influence. |
Speakers:
Holly Hamann (The Blog Frog) Wendy Scherer (The Social Studies Group), Jennifer McKinney (Mckmama.com) |
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| 8:00pm – 11:00pm |
‘COME COMFORTABLE’ MOVIE & GAMES NIGHT – Blissdom isn’t over yet! Tere is still time for fun and games! Join us with Hanes and Orville Redenbacher for an evening of fun and friendship.
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