Business Workshop Sessions


You’re an entrepreneur, lady. Learn from our skilled, experienced speakers everything you need to know to take your business to the next level.


12:00-1:00 pm  Sara Hawkins: Legal Bliss For Online Influencers and Professionals

Being an online Super Hero means taking your blog to the next level. No longer hidden behind a computer screen, bloggers are emerging as key influencers, online professionals and successful online-business women and men. Whether as a hobby or a business, being online comes with a host of rules, regulations and laws. No one expects bloggers, marketers, PR professionals or social media strategists to be lawyers. But there is an expectation they know the laws with regard to creating content, using images, offering promotions and much more. Legal Bliss is about knowledge, empowerment and raising the bar for online influencers and industry professionals.

2:30-3:30 pm  John Morgan: The Ultimate Blueprint to Personal Branding

Wondering how to become a trusted brand? How to truly stand out from the competition? Why it’s okay to have haters? Curious about the secret every BIG brand knows that you don’t?  This workshop with John Morgan will answer all of those questions and leave you confident in your own blueprint.

4:15-5:15 pm  Wendy Scherer: Using Data for Creative and Impactful Marketing

Show the world – and the people who are making decisions about whether to hire you – what you have to offer.  We’re not just talking about traffic statistics. You are more than your web traffic. This workshop will include demo of practical tools and methods to demonstrate your value to your audiences, whether it be brands or other businesses.


11:30 am – 12:30 pm  Danielle Smith:  Media Training: Spreading the Word to Give Voice to Your Message

Take your message to the masses. You have an idea…Learn how to make it media-ready, pitch it to traditional media (television and beyond) so they not only pay attention, but want you back again and again.  And don’t forget that camera: Understand how to maximize your your time on camera: be ready, be relevant, be remembered.

2:30-3:30 pm  Expert Talk Session:

Our Expert Talks are intense, information filled sessions on fast forward. 15 minutes each, this is an hour of heavy duty learning. These sessions are short – but they pack a lot of punch!

Holly Hamann: Should You Bootstrap Your Business or Take on Investors?

You want to take your brilliant idea to the next level but it requires time and money to grow. Do you bootstrap and grow organically or take on investment and accelerate progress?  Bootstrapping your company means doing more with less and potentially delaying financial rewards but leaves you with more ownership and control.  Taking investment can speed growth, attract talented employees, and help you stay competitive but means giving up equity and some control. Learn the pros and cons of each approach and which is best for you.

Simon Salt: Starving Artist


Shannon Litton: Marketing with Heart

Marketing takes heart, passion, patience and perseverance. You must be flexible but tough, move fast but be calculated, a risk-taker without risking it all, and above all else, always be led by your “greater yes.” When you find your “greater yes” priorities, saying “no” to everything else is simple. Without a clear sense of purpose, you will lose heart. Learn how to take heart, give it your all day in and out, and how to reignite your passion when you just don’t have the heart.

Michelle Sarabia: Work * Life * Balance

Work-life balance, says Michelle, is a topic we all can relate to. Michelle lays out an ideal day balanced between family time, personal time and productivity — and offers some stirring encouragement to make it happen sharing tips on how she balances work and family such as letting go of guilt, facing your fears, and learning how to say no.